The collection is entitled ‘So, you’re coming to Britain?’ which was initially inspired by an integration guide which was circulated in the 50’s aimed at West Indians who were immigrating here at the time. This led the designer to think about her experiences of her own family who immigrated here from India and Jamaica. After talking to family members what she found most interesting was that even after living in Britain for over 60 years, our families collective ‘Britishness’ is still disputed. She wanted this collection to be a ode to multi-cultural families like hers and all they have done for Britain. In the case of her family her great-grandparents enlisted from India to fight for Britain in World War II and then settled down in England working for services such as British transport and the health services. This is why you will see military and work wear references mixed with late 19th century silhouettes from India and the Caribbean. She also wanted to capture the dreams and hopes of coming to Britain and how one might imagine Britain and its famous countryside which is why she took inspiration from vintage travel guides and 50’s British railway posters which presented the most incredible landscapes in an attempt to entice tourists.
We wanted to capture the dresses flying over the countryside as they were arriving from abroad. Combining the different dress styles flying through the air being spotted by our models on the ground, we wanted to create a short narrative about the excitement of them seen flying over the hill and towards Britain.
How we achieved it
We used a couple of drones to achieve the aerial shots and the mechanism to fly the drones safely through the air. We used our larger hexacopter drone to carry each dress, by attaching fishing lines to the drones legs and the garments. Taking off and rising very slowly we flew the drone in a slow and smooth manner, allowing the dresses to hang a good distance below the drone and create the illusion that they were flying themselves through the air. A second drone was then used to film the dresses and framing out the larger drone where possible. Where this was not eh case we removed the larger drone in post.
The ground shots were captured using a couple of tripods and a Panasonic GH4 and Canon 5D Mark III. The slow motion tracking shots were captured using one of our drones at 50fps.
Across both platform we filmed using a combination of 4K and 2K at 50fps, giving us the options in post to crop and add additional slow motion movements.
Challenges and how we overcame them
The main challenge here was ensuring that the fishing line did not get caught up in the propellers. With planning and laying out the dresses away from the drone, we were able to achieve this by taking the drone off very slowly and moving away from the dresses, as to maintain the lines torque. We also used ND filters on the cameras due to the sun’s brightness.
Fashion Video – Coming to Britain
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Birds Eye View Productions
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They provided a swift turnaround, were patient and professional about required edits and listened to our brief and our aims for having aerial footage. We have ended up with a brilliant addition to our digital marketing material - they managed to capture the feel of the school in a minute and a half! Thank you Birds Eye View.
Matt was very prompt at replying to emails and responding to client edits. He's personable on the phone and emails, and the final result was very good
Matt and his team are professional, diligent and incredibly hard working. They produced first class aerial content and we wouldn’t hesitate to recommend them or use them again.